At GEORGE, we believe in the power of social impact marketing. We co-develop marketing strategies that inspire clients to positively impact our neighbors.
GEORGE acknowledges with respect that we operate on the ancestral lands of the Eno and Occaneechi peoples, who were among the original stewards of this region now known as Durham, North Carolina. This area, which includes the ancient Native American village of Adshusheer and the Great Indian Trading Path, was home to these Siouan-speaking peoples who established vital communities and sustainable ways of living in harmony with these lands.
This acknowledgment is more than words—it is our commitment to understanding the history of the land we occupy and honoring the Indigenous peoples who came before us. As we work to create positive change in our community through GEORGE, we carry forward with awareness of this legacy and our responsibility to foster a more equitable and inclusive future.
Land BACK
An acknowledgement
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GEORGE ||| PILLARS
Generating Equity
“Your voice matters. Your story can shift what’s possible.”
We help purpose-driven organizations tell the truth clearly—and build the kind of visibility that creates real opportunity for communities to thrive.
Organizing Resources
“Every mission needs momentum.”
We turn complexity into a plan—aligning your tools, time, and budget so your marketing supports the work (instead of draining it).
Growing Ecosystems
“Change ripples outward.”
We build for long-term impact—through sustainable systems, capacity-building, and measurement that respects people, not just numbers.
MISSION STATEMENT
We partner with purpose-driven organizations to co-create marketing strategies that move you forward—amplifying community voice, strengthening belonging, and turning vision into lasting impact.
Meet the founder
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Bradley George Setter is the Founder and Head of Creative Strategy at George Moves You.
His path—Marine → activist → organizer → strategist—shapes how he works: grounded, values-forward, and built for the long term. Bradley has been in the rooms where decisions get made, and he’s committed to holding the door open—so the people most impacted aren’t treated like an afterthought.
Through George Moves You, Bradley partners with purpose-driven organizations to build clear story, strong strategy, and sustainable marketing systems. Not marketing for marketing’s sake—work that reflects the people it’s meant to serve, and helps communities move forward with intention.
Based in Durham, North Carolina’s social impact ecosystem, Bradley brings a mix of strategic clarity and lived experience to every partnership. He’s also a proud member of the 2SLGBTQ+ community and a service-connected disabled veteran, and he approaches storytelling with care—because visibility should feel safe, and growth shouldn’t cost your values.